Socksmith Catalog

Two day shoot in Monterey was a success even with the worst down pour in years. We were committed from dates set months ago. Location scouted mostly outdoor locations with a few restaurants, coffee shop, wine bars, beach spots, neighborhoods. Photo shoot with photographer Jay Watson assistant Nils Carlson and usual suspects. Socksmith and Legs Santa Cruz models/graphic artists/employee’s. Steve from Metastyle Films and Daniel from Santa Cruz Aerials if the weather was better we would of gotten some great overhead video and shots of the Brew Crew with Annie at the helm.

Big thank you to Renée owner of the Driftwood Store and Fern Design Studio in Moss Landing. I wanted to shoot in her store but knew it was closed on Tuesday. Never knew she owned the graphic design studio next door. We were able to shoot in both locations. Thanks Cameron too.

Lunch at the Moss Landing fruit stand which I have driven by for years but never had been inside. We had an amazing lunch and were going to shoot inside but needed to head down to our other locations. Thanks to the owners and managers for being so generous.

Client: Socksmith Designs
Project: Socksmith 2015 Catalog
Talent: Jay Watson Photography

Categories: Art Direction, Featured Project, Graphic Design, Location Scouting, Photo Art Direction, Print, Producing, Styling, Work,