Rockshox Art Direction

These are a few of the projects I worked on while Art Director at Rockshox when the companies marketing and R & D were based in Santa Cruz close to the entrance of Wilder Ranch. Lot’s of testing rides in the am, lunch and after work. One of my favorite projects was the ad campaign we shot with Moshe Brahka for the Sid Air and Judy suspension forks. The third ad never got released which was dual air (new marketing director and company changed leadership). I had two women in a pool one a Russian Playboy model it had the same fun and humor with attitude as the other two. The packaging was a collaboration with Jing Jing. Chris Adams was the Senior Designer and my right hand guy as well as Andrew Jones. I left and went to Giro Sport Design when they moved to Colorado. They are now based in Chicago. Rockshox was founded by Paul Turner who I went to Aptos High School with and many of the early mechanics/designers are now with Fox Shox and Specialized .

Client: Rockshox
Project: Advertising all marketing materials
Talent: Moshe Brahka

Categories: Art Direction, Branding, Graphic Design, Packaging, Photo Art Direction, Print, Product Graphics, Work,