Cindy Whitehead is It’s Not About Pretty Collaboration. Fashion design project with Sportstylist® Cindy Whitehead and Carrie at Sweet Faerie Designs did the programming and all photo’s by Ian Logan Photography. Cindy is the one and only Sports Stylist®, Cindy coined the term and she is the real deal. Top brands, like Gatorade, Nike and Adidas, hire Cindy to help communicate the message of their brands and deliver it with style and integrity Whether she is styling Tiger Woods, Michelle Kwan or Shaun White, she taps into each athlete’s individual style to create looks that are authentic and inspiring. Very fun project and close friend from decades of skateboard history.